The name “YeshEsh” comes from two Hebrew words, “Yesh”, meaning “there is”, and “Esh”, which means “fire”.
The candlestick logo (menorah, in the Hebrew language) has symbolic meaning:
The original menorah was one of the articles that stood in the Holy Place, as part of the Tent of Meeting in the wilderness, that Moses had been commanded to build. It lit the room which also held the Table of Showbread, and the Altar of Incense, which stood before the Holy of Holies, where G-d’s Presence dwelled.
The fire itself was fueled by a consecrated olive oil, and was tended morning and evening by the descendents of Aaron, as a perpetual memorial.
The “YeshEsh” logo represents such a fire–lit, tended, and burning in the “Holy Place” of the heart, esteeming One more than all others…the Light of life and a Lamp to our feet; the awaited One, the Anointed One, (Mashiach) forever to be honored, served…and adored.
“Behold, the voice of my Beloved, skipping on the hills, leaping over the mountains…behold, He comes!”